Developed and produced in South Africa, Personal Touch washing powder sheets represent a revolution in laundry aids. Intended to replace conventional washing machine powders and liquid detergents, it’s no exaggeration to state that this is an industry game changer.
The product, packaged in compact envelopes containing 18 sheets, are light to carry, easy to store and contain the equivalent cleaning action of a 2kg packet of auto powder. Used whole for a full wash and half for a small load, the sheets leave no residue on skin when handled, are gentle on fibres, contain a unique, deep-cleansing formula and have a fresh, clean scent.
The product is a world-first, comprising an innovative washing powder formula compressed into thin, solid sheets. The 90g box of washing powder sheets offers up to 36 washes or more and is equivalent to a 2kg packet of washing powder, but much more convenient to handle. One full sheet is sufficient for a load of laundry between four to six kilograms, and at 150mm x 110mm, the sheets are even smaller than dryer sheets. This means carrying, transporting and storing this unique, light product is a breeze, and the regular-shaped packaging means easy storage and far less space. In usage, they also produce less foam, which helps to keep the washing machine in better working condition, and makes rinsing clothes easier, all while giving them a thorough cleaning.
For environmentalists, they have the added attraction of using 64% less plastic packaging that their bulkier, old-fashioned alternatives. The RRP is also very competitive, compared to powders and liquids. Further, the formula contains no sulphates; no phosphates, and all packaging is 100% recyclable.
“With innovative research and development at the heart of this South African first, this refreshing look at washing powder tips the scales in Personal Touch’s favour, and delivers on what they promise – Smart Sheets, Easy Laundry,” says Bronwyn Ragavan, brand manager for Personal Touch. “Personal Touch Washing Powder Sheets are the future of laundry powder. To be a truly innovative product, innovation needed to come from all angles, and Personal Touch Washing Powder Sheets definitely delivers.”
Personal Touch washing powder sheets are only available in southern Africa. Local consumers will have access to this revolutionary laundry aid through the SPAR supermarket chain at the time of going to press.
