The campaign marks the first collaboration between CANAL+’s agency partner BETC and a MultiChoice Group brand, SuperSport. 11 May 2026 – SuperSport’s new advertising campaign will launch on 11 May across more than 20 English- and Portuguese-speaking African countries to coincide with the start of the FIFA World Cup 2026™. This campaign marks the first collaboration between BETC (CANAL+’s long-standing partner for 40 years) and a brand from the MultiChoice Group. As the official broadcaster of the entire tournament (all 104 matches live), SuperSport (available via DStv) will deliver an...










