In a dazzling display of talent and cultural heritage, KWA Jewelry, a Botswana-based brand, emerged as the shining star at the 2024 Shining Light Awards, winning the grand prize of P550,000. This prestigious event, organized by De Beers Group, celebrates the creativity and innovation of emerging jewelry designers from diamond-producing countries, including Botswana, Canada, Namibia, and South Africa. The award ceremony, held in South Africa, not only highlighted the craftsmanship of KWA Jewelry but also underscored the rich tapestry of Afrocentric aesthetics that define the brand’s unique identity.
KWA Jewelry, founded by Legakwana Makgekgenene, has become synonymous with the fusion of contemporary and traditional artistry. The brand’s ethos revolves around elevating the beauty of Afrocentric aesthetics, a commitment that is evident in their exquisite collections. Each piece, from rings and necklaces to earrings and bracelets, is a testament to the brand’s dedication to cultural reverence and individual expression. The use of indigenous beads, seedpods, pearls, and cowrie shells in their designs reflects a deep connection to African heritage, offering wearers a journey of creativity and cultural exploration.
The theme for this year’s competition, “Luxury Redefined,” invited designers to challenge conventional notions of luxury, encouraging them to present authentic and inclusive visions that celebrate diversity. KWA Jewelry’s winning collection captivated the judges with its innovative approach, seamlessly blending traditional African motifs with modern design elements. The brand’s ability to create jewelry that is both sophisticated and accessible has redefined elegance, making it a favorite among fashion enthusiasts.
Legakwana Makgekgenene, the visionary behind KWA Jewelry, expressed her excitement and gratitude for the recognition. “We are eloquently appreciative of our African heritage,” Makgekgenene said in a statement. “This is incorporated in our range of rings and cowrie bracelets. A wearer will absolutely love the shine of our tarnish-free bracelets and rings with the summer pastels. I would want to believe these are some of the best-selling masterpieces” (Shining Light Awards).
The Shining Light Awards, a biennial event, is a cornerstone of De Beers’ youth beneficiation strategy. It aims to create opportunities for growth, skill transfer, and entrepreneurship within the jewelry design sector. By supporting young designers, De Beers is investing in local talent and ensuring that the diamond industry benefits the communities in its host countries. The awards provide a platform for emerging designers to showcase their skills and gain international exposure, fostering a new generation of creative leaders.
KWA Jewelry’s success at the awards is not only a personal triumph for Makgekgenene but also a significant achievement for Botswana’s burgeoning jewelry design industry. The brand’s innovative approach and commitment to sustainability have set a new standard for luxury jewelry, inspiring other designers to explore the rich cultural heritage of Africa in their work. As Moses Madondo, CEO of De Beers Group Managed Operations, noted, “The Shining Light Awards are a testament to De Beers Group’s commitment to beneficiation in the countries where we recover diamonds. By creating accessible opportunities within the diamond sector, we are actively investing in local talent” (De Beers Group).
Earlier this year, KWA Jewelry introduced several new collections that further cemented its reputation as a leader in Afrocentric design. The “Ebony” collection, launched in March, featured wooden beaded pieces that embraced warmer tones, perfect for the autumn-winter season. This was followed by the introduction of “Sebaga,” a series of accessories that included hair charms and chokers available in grey and gold. Each collection reflects the brand’s continuous effort to combine artistry with natural resources, celebrating the beauty of African roots.
The brand’s latest collection, “Mabedi,” draws inspiration from the concept of duality, exploring elements that exist in pairs yet complement one another. This theme resonates with KWA Jewelry’s philosophy of fostering a dialogue between individuality and cultural reverence. By experimenting with diverse materials and designs, the brand offers wearers a unique opportunity to express their personal style while honoring their heritage.
As the jewelry industry continues to evolve, KWA Jewelry stands at the forefront of a movement that embraces diversity and innovation. The recognition from the Shining Light Awards is a testament to the brand’s impact on the global stage, reaffirming its position as a trailblazer in the world of luxury jewelry. With a commitment to excellence and a deep respect for cultural heritage, KWA Jewelry is poised to inspire future generations of designers, proving that luxury can indeed be redefined through creativity and inclusivity.
