The economic impact of sports, both directly and indirectly, establishes it as a highly lucrative and transformative sector, according to Tebogo Matebesi, the Deputy Permanent Secretary for Youth, Gender, Sport, and Culture. At the 2024 AUSC forum, Matebesi articulated how sports can transcend its role as a mere pastime to become a formidable economic catalyst, capitalizing on areas like tourism and regional advancement. Drawing from European Commission data, Matebesi noted that in 2012, sports contributed...