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Liquorama opens boutique outlet in Game City

Publishing Date : 06 January, 2020

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The new Liquorama specialist outlet now open in Game City represents a fresh direction for the country’s leading liquor chain.  Initiated as an adjunct to their impressive national store coverage, the new niche store offers an upmarket boutique experience for discerning wine and spirit connoisseurs to indulge their passion.


Strategically sited in one of the capital’s premiere shopping malls, the high-class wine merchant ambience is palpable even before the customer enters.  With an artistic and appealing window display, the buyer is led into a luxurious interior where presentation, placement, lighting and design reflect the quality of the product range.  The vast wine selection includes samplings from the world’s top wine-producing countries and regions.


Buyers can choose from country of origin, price, popularity and award-winning offerings, as well as between red, white or rosé, flat, sparkling or pétillant (lightly aerated) , all attractively displayed and clearly labelled.  It truly is an oenologist’s (wine expert and enthusiast)  paradise! Away from the impressive wine collection, there are quality liqueurs and spirits, many from around the world, and including an irresistible selection of gift packs just in time for the festive season. There is also a reserve cabinet of very select , quality bottles for the demanding palate and knowledgeable clientele and the store’s floor  to ceiling refrigerated section completes and complements the wines and spirits section with a selection of mixers, coolers and beers


A spokesperson for the Group said that the new Liquorama boutiques were a response to demand from an increasingly well-travelled clientele who were looking for an enhanced shopping experience which would satisfy their more sophisticated requirements. The Game City Liquorama store is the Group’s second boutique outlet, the other being in Riverside Mall in Palapye, with a third in the pipeline for Gallo Mall, Francistown in March 2020.  In total, there are now a total of 62 Liquorama outlets around the country, with yet more coverage planned in the New Year

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