Home » News » Weekend Life » Kago Ngwato: Quintessence Lifestyle Blogger to follow in 2020!

Kago Ngwato: Quintessence Lifestyle Blogger to follow in 2020!

Publishing Date : 26 November, 2019

Author : TLHABO KGOSIEMANG

Lifestyle bloggers are known by lot of people across the country for their impeccable taste and their eye for all that is beautiful in the world. The most renowned lifestyle bloggers share and inspire audiences on a wide range of topics, including home, travel, family, food, fashion and beauty.


By sharing blog posts inspired by their everyday lives and interests, they are able to appeal to diverse audiences, and come across as relatable and genuine. For these reasons, top lifestyle bloggers have become central components of many brands’ influencer marketing companies. First things first, what is a lifestyle blog? It’s no secret that the blogging world is full of a ton of different niches. Blogs can be made up of financial information, family adventure, lifestyle tips and hacks, and really anything and everything that the blogger wants to write about.


Lifestyle blogs are different than any other type of blog out there. They tend to focus on being a bit more visual and make certain that they are using high-quality images to showcase their activities and interests. If you actually look up the word ‘’lifestyle’’ in the dictionary, it literally means that it’s the way a person or a group lives. Will there be stories told? Yes. Will there be emotions and stories that may get sprinkled in here and there? Maybe…But what differentiates a lifestyle blog from any other type of blogs is that it focuses on interests and activities, and less, on ‘’storytelling’’ or trying to make a personal connection with words and emotions on the reader.


While there can be similarities between a lifestyle blog vs a personal blog, the two are actually quite different. First and foremost, understand 100% and hear me loud and clear- a lifestyle blog is not a personal blog or a place to showcase a diary of your life. When a blog crosses over into personal stories and emotions, it’s now entered into the realm of a personal blog. While there are plenty of popular personal blogs, it’s imperative to understand that they are completely different form a lifestyle blog.


Now, that we’ve got that understood… Don’t get me wrong here. These two blogs are both super successful in the blogging industry. However, if you look at the followers and the engagement from the audience, it’s plain and simple to see that they attract totally different audience and set of followers for each one. Many bloggers use little bits of personal life throughout their blog to incorporate storytelling into any type of blog. Storytelling is a powerful tool to help build a connection with your audience, but only in a personal blog is it the main focus.


Having a lifestyle blog means that your pictures need to ‘’pop’’ and catch the eye, and one way to have that happen is to have them light and bright located randomly all over the blog. If you ready to start your own lifestyle blog, figure out your niche. If you can zone in on what you really want to focus and blog about before you get started, you’re way ahead of the game and you’ll end up saving yourself a ton of time down the road.


Create a killer blog name, I mean there are lots of blogs out there that you’re competing with once you decide to start a blog. Your blog name needs to stand out and make people want to hang out with you and your ideas. Embrace your unique qualities and be different. If you’re too cookie-cutter, you won’t stand out. Enough with tutorials and I know no questions are too big or small, I am here to lend a helping hand but I would love to stop there and dwell on what I initially wanted to write about.


Kago Ngwato is a young man with an unapologetic passion for exploring life. He wears many hats, an enthusiastic multimedia content creator and an entrepreneur. Kago is a social media community manager of various brands he manages on social media by the day and a blogger by the night. In between all of that, he is also completing his Bachelor Degree studies in Economics and Statistics at the University of Botswana. Some kids are amazing!


In an exclusive interview with Weekend Life, Ngwato in his own words said ‘’Blogging is an art of sharing your valuable opinion and findings out there with the world to create and engage in meaningful conversations that are hardly had. It is also about sharing your own experiences on a matter at hand. A voice for the voiceless’’


He started his lifestyle blog dubbed ONE-7-ONE that is an inclusive creative’ platform for everyone. This is where creative’s stories of strength, resilience and passion get to be shared and celebrated with Botswana and beyond. This digital platform covers travel, food, fashion, wellness, décor, finances, events and exclusive interviews.


‘’This platform strives to inspire people to live life to the fullest. To showcase the best of the good life and to show people that there is life out there beyond their horizon. Most blogs are personal meaning that they are about a particular person’s life but with ONE-7-ONE it is open for guest writers and contributors. At times people have the knowledge and stories they’d like to share with other people but failing to because of the admin of building up a platform. So ONE-7-ONE is that platform created to showcase creative’ talents from photography to writing. It is inclusive in that people from different walks of live whom are mostly experts, if not, fairly learned in a particular niche, get to share their stories and opinions on a matter at hand. I’d like to believe that, that reduces the bias from depending on one particular person’s opinion and findings all the time’’


When you browse through this revamped platform, you will get to find articles on travel, food, fashion and wellness amongst others. The idea is for ONE-7-ONE to be a portal where one get to learn about life holistically in one place hence there are various niches within the platform, Weekend Life learnt.


Quizzed on what makes a great lifestyle blogger, Ngwato said ‘’It is the one who gives people the content; I mean that’s what they want. It is one whom never leaves people guessing or wondering what else went on. If it’s about your recent adventure, let people know what you were up to, where, why, how and when. If you’re a lifestyle blogger and you recently attended an event, people have to feel like they were there when they read your article or see pictures’’


Well, one may be there wondering how bloggers make some coin. ‘’Money is mostly indirectly made in blogging. One thing for sure is that along the way, as a blogger, you acquire skills like social media management, photography, networking, brand management, writing, risk-taking, being observant, balancing, strategy, time management, planning and analysis. A lot goes into creating content so bloggers get exposed to opportunities surrounding that as they would have already acquired the skill.


Opportunities that in most cases are paying once you’re fully fleshed with regards to acquisition of a particular skill. If you’re entrepreneurial, like I am, you could find yourself handling social media accounts of companies because of the experience, knowledge and skill. That of course is applicable with other skills. You monetize them. Directly, although not fully tapped in Botswana, it could be by collaborating with brands. Uploading sponsored posts that are relatable and relevant to your audience’’ he said


Ngwato had the privilege to attend various top class events in and outside the country. He attended these events through invites, media accreditations and collaborations. ‘’I just returned back home form the South African Fashion Week that was hosted in Johannesburg. Other international events include Mercedes Benz Fashion week, AFI Joburg Fashion Week, DSTV Delicious International Food and Music Festival. Locally, I have attended Collections by BK Proctor launch, Haig Club Whisky launch, Johnnie Walker launch, FNB First Wine Shows, Wesbank Botswana International Air Show, Yarona FM Music Awards as well as The Empire Fashion Shows’’


He however implored Batswana to support the creative industry, saying that there is lot that this industry has to offer. ‘’It is the present and the future that we need to embrace as soon as possible. Some people are sleeping on talents because of the professional landscape we have created as a social norm. So I urge all of us in Botswana to tap into this industry and fully support it. Besides that I am a statistician, it is without doubt that numbers don’t lie. The more we support local talent the more we widen up career and job market ultimately contributing towards economic growth’’

Cartoon

Polls

Do you think the courts will help put the UDC, BMD impasse within reasonable time ahead of the 2019 General Election?

banner_14.jpg
banner_12.jpg

POPULER BRANDS