Home » News » Weekend Life » Local clothing label triumphs at Fashion without Borders

Local clothing label triumphs at Fashion without Borders

Publishing Date : 17 September, 2019

Author : TLHABO KGOSIEMANG

While faced by a myriad of social and environmental challenges, the fashion and textile industries continue to edge ever-closer to a more sustainable, equitable and circular future thanks to the innovative thinking of industry leaders.


Kay-Law continues to push the envelope on responsible apparel. With their enhanced quality clothing wear, the local brand emerged winners in South Africa recently at the Annual Fashion without Boarders competition in Sandton, matching African designers across the whole continent and got silver medal, subsequently settling for position two overall.


Being one amongst designers scouted from Botswana, the clothing label did not only conquest the silver medal. The Director garnered himself Best Young Designer as well as Best Brander. He was hunted while participating in the Masquerade Winter Fashion Show in June at Gaborone Hotel. The participation in various fashion shows is an integral component to the clothing line’s strategy for achieving wages and Kay-Law purposely chooses products that will ensure a high volume and significant return.


When speaking to Weekend Life this week following his victorious achievement, Kay-Law Director Kaelo Godirwang said ‘’most people recognize that their clothing is made out of certain materials, but it’s important to understand that is also made by hands. And the people who make our clothing deserve to be seen and recognized. Fashion without Boarders is one way to achieve that goal. It’s so much more than just paying premiums to workers. It positively affects worker’s lives, but also affects factories, brands and customers who get to make informed choices.


Godirwang explained that his designs were inspired by the standard value of the campaign, as well as the level of classic from his opponents. ‘’It was a tough competition; I was up against international designers who are equally good at what they do. So for us to win there was not easy, as we had to incorporate something different, something that the judges would ultimately fall for. We came up with a different approach to how we been designing our apparel, and it worked out.


Competing on an international competition showed us how we competent with designing, and it was a pleasure for me to participate in the socio-economic development and diversification in the disadvantaged areas of Johannesburg and the rest of Africa. Also, it encourages the platform of cultural exchange across the entire continent. So it was a good to go kind of initiative’’


Adjudicators, he noted, were looking for an organic piece of clothing that is unique and capable of sending message to the audience. He stressed that confidence depicted by models was relatively important at the competition. ‘’Prior to the show, I did an intensive research about the previous winners, and tried to do something different but following what they did. I used some choreography to enter the ramp, and my designs were contrary to the preliminary one that is often used in different shows. The use of hidden knowledge really worked for me, as opponents didn’t expected from me’’


Taking us down the memory lane, Godirwang tinted that his clothing line came after speculation on different forms of business. ‘’I made a law abidance that talks of unconventional manners of great etiquette. As I studied law at the Gaborone Universal College of Law, I then turned to make my own law on and I called it Kay-Law, that is derived from my name and the law part of it is that unconventional manner.


I went on to teach kids at the campus how great etiquette cam help them achieve their desired goals, and every month I would have awards for those whom passed my tests about Kay-Law and awarded them with t-shirts and caps. People kept on following what I do and I ended up turning that into business. I expanded this business into other components as I now have Kay-Law transport, Kay-Law catering as well as security.


Moving forward, he stressed that he intended to expand regionally in the field of fashion and increase assets and investment of the company, to support the development of service as well as develop a strong base of key customers. He also strives to provide quality services that exceed the expectations of customers.


Fashion without Boarders FWB is a fashion and lifestyle movement that serves as the gateway for upcoming designers and models to enter the world of fashion. It premiered in Johannesburg in 2014, and it now travels throughout the African continent, showcasing and uplifting Africa’s young and emerging fashion designers and new faces, as well as models from disadvantaged backgrounds. This year, Fashion without Boarders brought young 20 of Africa’s hottest upcoming and well established designers, all on one stage. The theme was ‘’My Africa’’. Botswana was also represented by Tlatlana Clothing brand.

Cartoon

Polls

Do you think the courts will help put the UDC, BMD impasse within reasonable time ahead of the 2019 General Election?

banner_14.jpg
banner_12.jpg

POPULER BRANDS