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Rollers rejects Puma deal

Publishing Date : 19 August, 2019


Sportswear manufacturing label company, Puma approached Township Rollers about the possibility of signing a new deal but was turned down by the premier league football giants on grounds that they were asking a lot of ‘senseless’ money.


Puma were looking to eclipse and replace Rollers’ current technical sponsors Umbro, having forwarded a proposal for Rollers to peruse just few weeks before the commencement of the new season. Puma were offering to produce 6000 replica jerseys for Rollers at a sponsorship value of P 350 000. However, the team that is in the hands of Jagdish Shah out rightly refused to bend to the conditions saying it is difficult for them to sell 6000 shirt in just one season. Rollers say they are only able to sell about 3000 replicas and should they accept the PUMA offer, they risk losing a better deal offered by puma competitors, Umbro.


Under Umbro dealership, Rollers is buying a 3000 replicas upfront at a sponsorship value of P 350 000. Rollers are adamant that it was better to stick with Umbro than risk Puma whose offers are beyond business comprehension. Moreover, the club has decided to change retailer shops or outlets where their replica shirts will be sold. Sources indicate that the club will be moving from   JB Sports to Studio 88. The deal means that Studio 88 will pay P 375 per shirt for advertising itself on the right sleeve of the replica. Rollers were first dressed by Nike company to but the sponsorship value was not entirely beneficial.

They then move to Umbro in 2013, a year in which the club was going through storms of transition. This is the same year in which Jagdish Shah together with his former alley Somerest Gobuiwag were fighting for the total control of the club. The two had equal shares of the club, but one was accusing the other of monopoly. But after shortly after Somerset was removed, Shah negotiated terms with Umbro, who are still the sponsors of the club even to this date. The transition from Nike to the Umbro sponsorship of the club is said to have been a smooth sailing transaction given the facts of change administrative ownership by the two companies at board level. 

 It is noted that Umbro was bought by Nike a few years ago. On 23th October 2007, it was announced Umbro had agreed to be bought by Nike, in a deal worth US$580 million (P4,640 million). The Umbro board recommended to its shareholders that they vote in favour of the sale as it offered a very competitive price for the business. Umbro's share price at the time of the offer was seen to be growing. The deal was approved by regulators in December 2007 and concluded in February 2008.  Since then Umbro sprung back to dominance, dressing national teams like England, Northern Ireland. Umbro also dresses Botswana National Teams and has a deal with Orapa United. 




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