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Wine Women & Fashion a toast for females!

Publishing Date : 04 June, 2019

Author : KEAMOGETSE MOTONE

Slated for June 8 at Gaborone Club, Wine Women and Fashion lifestyle event brings a fusion of elegance and style event which uncover entrepreneurship within women. The inaugural edition is to become the annual ultimate lifestyle event in the country. The event born by a need to celebrate women intents to allow women a space to enjoy all things that make them happy and to relax.


The event spokesperson, Setho Mongatane explained to WeekendLife that Wine Women and Fashion will be the ultimate market day where women in business meet women in the market. “Women in the Market have an opportunity to influence the product that women in business bring. We expose women SMMEs to an affording market with high standard to enable them to not only sell their product, but to get market feedback instantly,” she said. Women in the food and beverage sector will also be offering a variety of meals best paired with wines.


“Women in the entertainment industry will also show their talents as we have a Dj line up filled with women DJs to set the mood and the tone of the day,” she hinted. Singer, song writer, radio and air personality, voice coach and award winning musician Samantha Mogwe will be the master of ceremony for the day. “We will also showcase different designs from across the SADC region with fashion shows dotted throughout the day,” she said.


The event will be powered by Bella Italian Wines, a premium Italian Wine Distributor. “We do not only want to offer our patrons wines only but prosecco and wines from the historical regions of Veneto, Lazio Abruzzo.” According to Mongatane, Reagile Kopi the founder and executive producer [Rea Online] caught their eye as a young woman and media entrepreneur who embodies the business spirit that X stone promotion through Wine Women & Fashion 2019 are trying to cultivate in women who own SMMEs.


“Rea Online has therefore afforded us the opportunity to broadcast the event Live,” she explained. The Women Wine and Fashion 2019 is a crowd pulling brand activation event that attracts thousands of attendees. The event, which mainly caters for the female demographic, is a whole day affair punctuated by brand activation activities such as product sampling, product awareness and entertainment. Furthermore, the event will reach, in excess often thousands of non-attendees accessed through media marketing and targeted activations.


This is a platform for people to meet their favorite brands in a more relaxed environment, which increase brand retention and builds affiliation, since it is centered on women and it is forecasted to be a yearly event, which is therefore themed “Wine, Women & Fashion 2019”.
Wine, Women & Fashion 2019 will have over 60 stalls to carry all the things women love, fashion, hair, accessories, body care, and make up, health and wellness and many more. This is also an effort to bridge the gap between women in market and women as entrepreneurs, to bring the woman buyer to the woman seller.

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