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Botswana intends to be export led in 6 YEARS

Publishing Date : 13 May, 2019

Author : ALFRED MASOKOLA

In bid to transform the economy from upper middle income to high income, one which is diversified and private sector led, Botswana continues to put up structures and investment acceleration reforms to enable such a metamorphosis.

One of the country‘s best shot at archiving this remains embedded in opening up foreign market window to export Botswana manufactured goods and services. This in turn has been underscored as a critical path towards unlocking other value chain business opportunities such as transport and logistics as well as creating much needed jobs for the youth, especially unemployed graduates.


Last week Ministry of Investment, Trade & Industry (MITI) launched Botswana Revised National Strategy 2019-2024, a document that will direct the country’s quest towards unlocking global markets for local products and services. Developed in Collaboration with Commonwealth secretariat, the strategy is updated every 6 years to align with evolving global market trends and international trade demands.


At the launch which was attended by Government representative led by Minister of Investment & Trade Centre Bogolo Kenewendo, private sector representatives and other economic strategic partners such as European Union, it was noted the major aim of the National Export Strategy (NES) is to make Botswana globally competitive with a view to expanding current levels of exports and placing new product lines in the international markets.


Ushering in official proceedings MITI Deputy Permanent Secretary in charge of Trade Ms. Ontlametse Ward revealed that key priority sectors  that have been identified as strategic deliverables in this new paths  includes; arts and crafts, glass products, jewellery and semi-precious stone, leather and leather products, meat and meat products, garment and textile, light manufacturing and indigenous products amongst others.


Minister Kenewendo noted that the National Export Strategy recognizes the need to broaden existing initiatives aimed at export market development such as the export development program. She further highlighted that strategic export development and promotion is seen at a national level as a crucial element for the diversification process.


Kenewendo said because of its population of just over 2 million people which is often considered too small for business, Botswana is left with no much options but to explore international markets for business and trade, highlighting that the country’s Southern African Central location and inter boarder trade arrangements oils up its ability to penetrate the over 500 million people SADC market and consequently the continental and African consumer space.


To create the much needed jobs Kenewendo observed the need for mass industrialization outputting competitive goods and export ready products that can be absorbed by the international market. She also borrowed her ministry road map which was launched in early 2018, highlighting Export Development which is one of the three key Apexes compositing her Ministry‘s new path, explaining Botswana intends to explore export-led growth by promoting export of goods for which the country has a comparative advantage.


Under the new road map the Export Development basket encompasses creation of market access through negotiation of trade agreements with strategic partners, identifying priority sectors according to export readiness and capacity as well as implementation of rigorous development strategies of export incentives.


Kenewendo explained that the new strategy speaks exactly to that, “the National Export Strategy (2019-2024) intends to transform Botswana into a developed economy, built upon a sustainable, competitive export base” she said. Overall, the strategy aims to maximize the export sector's contribution to employment creation, rural development and poverty reduction, to increase production, productivity and value addition in specific targeted sectors; to improve the business environment; to diversify the range of export products, enhance human skills capacity as well as export competency and ensure the exporters have a well-supported access to lucrative international markets; to improve exporters' access to finance, trade information and quality management; to ensure that strategy support network is effectively coordinated by a public private sector partnership. The strategy provides a precise implementation framework with a detailed action plan and resource allocation.


Amongst other key highlights in Botswana‘s export development quest is the need to ensure that there are adequate resources available for capacity building of exporters, ensure that the volume and value of exports grow, new markets, and new export products are developed, provide Strategic leadership to the various stakeholders involved in exporting, monitor and ensure continuous improvement, swell as develop and increase the pool of export-ready companies.


Deliberating on the strategy experts say amongst other challenges impeding Botswana’s export development efforts is that the country is  far from large rich markets ,the inland shipping cost to South African ports, low production capacity as well as lack of access to working capital just to name but a few. To address the challenges the strategy speaks to initiatives such as creating awareness and intensifying training on export Marketing Plans, Market segmentation and product pricing.


Trade & export promotion experts further noted that there is need to determine target groups with growth potential and where the company has competitive advantage. Also highlighted at the launch was the need to put in place Quality Management Systems (QMS) and product quality, development, documentation and implementation of QMS to ensure product quality thereby enhancing market competiveness.


Minister Kenewendo noted that the new revised strategy comes at an opportune time where Botswana is currently embarking on various drives to diversify the economy. "This Strategy is a product and market specific, designed targeted specifically for the priority sectors that has been identified,” she said. It was noted that to archive this, Botswana has to build export ready companies that have at a minimum, the drive, experience, financial resources, and capacity to successfully meet demand for its product in a foreign market.

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