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Miss Botswana 2018: The Rebrand

Publishing Date : 03 September, 2018

Author : KEAMOGETSE MOTONE

Following years of controversy over its organisation, the biggest pageant in the country, Miss Botswana is under new management. Miss Botswana 2018/19 is on and will feature last year’s top 12 finalists after the realization that it was too late to engage in the formal scouting.

The 12 ladies are eligible to represent the country at the Miss World 2018 pageant in China in December. The Miss Botswana 2018/2019 event will be staged at Masa Square Hotel on 21st September. Team Leader of Miss Botswana 2018, Basadi Masimolole shared with WeekendLife the latest developments. She said as part of the restructuring taking place at the Botswana Council of Women (BCW), the license holders of the Miss Botswana, the Development Advance Institute has been engaged to breathe life into the wailing pageant.


Masimolole said the Miss Botswana relaunch makes part of BCW restructuring. “If you want to be part of Miss World you need to pay for a license on an annual basis. So Benjamin Raletsatsi has paid for the Botswana license. Our view is that it would not be ideal to host Miss Botswana when the reigning Queen, other beauty queens and suppliers have not been paid,” she said


Masimolole stressed that paying individuals is their priority. “We have been calling last year’s Top 12 contestants and had fruitful engagements with them.  Everyone has had the opportunity to air out their concerns. Even those who are coming through about payment we are in contact with them,” Masimolole said. She further explained that they have asked for assistance from the Ministry of Youth Sport and Culture to make payments to the Top 3 and the Ministry has since agreed to assist.


“Going forward we have decided to rebrand and also bring integrity back to the Miss Botswana. Trust has been eroded over the years. Miss Botswana is a national event, it carries our pride, whether Miss Botswana wins or not. We chose to be part of this because of patriotism,” she said. The new organisers also intend to contribute to the fashion and beauty industry. “A lot of people could be partnering with Miss Botswana on manner aspects, we should be thinking of the bigger picture. We could be having a team that works on the confidence of the queen, her speech, among other things.”


Masimolole said in the event our Queen wins she becomes an instant celebrit. “She needs to have her own accommodation. So we are trying to bring that improvement,” she said. Currently some of the former pageants have shown interest, albeit some are still skeptical, the reigning queen, Nicole being one of them. Former Queens will also form part of the pageant. The judging criteria for this year dictates that 25% Former Queens, 25% Influencers (Industry Players) 25% Judges and 25% Delegates be at the finale.

About Miss Botswana

The 1st Miss Botswana was held in 1966 and so far the pageant has been able to produce beauty queens such as Miss Universe, Mpule Kwelagobe and 2nd princess Miss World, Emma Wareus. Over the years the pageant has been struggling financially due to poor coordination. The focus of former organisers was on staging a fancy and flashy event but failed to cater for the queen’s expenses and lifestyle after the event.

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